Virtually App-ly Color!
OPI Revamps iPhone
Application with New Visuals, Greater Speed and More Colors
OPI announces the re-launch of the OPI Application for the iPhone® and
iPod Touch®. The updated OPI App continues to offer an easy, free
way to browse and search over 200 OPI
nail lacquer shades – now at faster speeds. The Try
It On Color Studio continues to provide a look at all current OPI shades, while the search feature
now incorporates retired shades, allowing users to view past favorites and
information about the year in which those hues were retired.
The
updated OPI App also includes higher
resolution images to further enhance visual displays. In addition to running
faster, the application now has the capability to wait in the background while
other programs are used, namely Facebook. This feature gives users the option
to check OPI’s Facebook page without
having to leave the OPI App.
“The
improved OPI App gives fans the
chance to try on lacquers easier than before. The App’s Try it on Studio has been hugely popular, and we are happy to
improve upon and expand it. It’s a great resource when choosing your lacquer at
the salon, since you can get an idea of how a color looks on your hand before
committing,” explains Suzi
Weiss-Fischmann, OPI Executive VP
& Artistic Director. “The
portable nature of the OPI App makes
it easy to take while shopping and choose a lacquer shade to accessorize any
new dress, top or jacket right there in the store!”
The OPI
App also includes a search bar with word prompt technology; after typing
just a few letters, any possible options will be proffered. Since its original
debut, the App has added a
sort-by-collection feature, highlighting current collections and promotions so
that users will know what’s new to the brand. The App even lets users select favorites, storing lacquer choices for
future reference.
The OPI
App is available at Apple.com and is free to download. This application
works with all iPhone and iPod Touch devices running software update iOS 5.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
*Info. provided by OPI PR
Thanks for the heads up on this ^_^ The OPI app is one of my favourites on my phone so I am pleased it is getting revamped.
ReplyDelete@Cel- I am too, even though I have a droid and there in no app for it :)
ReplyDelete