Nicole by OPI Announces Partnership with
Singing Sensation Selena Gomez for 2013
Nicole by OPI announces the launch of 14 new nail lacquers inspired by actress and singer Selena Gomez. The line features shades designed to capture Selena’s sweet yet spunky personality, from soft pink and peach hues to bright glitter and confetti lacquers.
“Selena is an ideal partner for Nicole by OPI. Millions of fans love her for the same reasons we do; she’s smart, talented, funny – and has an incredible sense of style,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP and Artistic Director. “She has that classic ‘girl-next-door’ appeal, but she’s also edgy and fun – just like the Nicole consumer.
“Selena is not only a chart-topping singer and actress, she’s also a clothing designer and an active philanthropist,” adds Weiss-Fischmann. “Like women around the globe, Selena has many interests and passions; this collection, with its diverse range of hues, offers a perfect match for every occasion!”
The Selena Gomez Collection includes:
Stars at Night
Star light, star bright...confetti-silver nails tonight!
This purple-aqua glitter is the stuff dreams are made of.
Kissed at Midnight
This romantic gold glitter is perfect any time.
Nothing says “party!” like a shower of color.
This iridescent confetti gives me wings.
This violet-teal is a dream-come-true.
Let this light pink glitter shine through!
This fresh, young peach will make your heart sing.
Hit the Lights
This not-so-mellow yellow has got stage presence.
Fall head-over-heels for this true purple.
Who wouldn’t want this pure pink dream?
The perfect hot pink for the perfect hot vacation!
Pretty in Plum
This picture-perfect purple is a genuine beauty.
This shimmery red-violet is leading lady lovely.
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. Selena Gomez lacquers will be available January 2013 for $7.99 each at retailers including select Target, Walmart, CVS, K-mart, Rite Aid, ULTA, Sears, Meijer, Fred Meyer, Kroger and H-E-B locations. In Canada, this line will be available for $10.99 each at Shoppers Drug Mart, Walmart Canada, Jean Coutu, Loblaw, and London Drug.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan !
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.
About Selena Gomez:
The last several years have been a whirlwind for actress, singer Selena Gomez. Wrapping up her three time Emmy winning television series, releasing three albums and launching a film career. Not to mention creating her own fashion line and fragrance. In addition, charity and giving back have always been important to Gomez and she is a proud UNICEF Ambassador. 2013, promises to be an exciting year for Selena, as she will drop her fourth album and be seen on the big screen in three films.
*Info sent by PR.