LOS ANGELES
– Feb. 19, 2014 – OPI Products Inc.,
a subsidiary of COTY Inc (NYSE: COTY), announced a collaboration today with The
Coca-Cola Company, the world’s largest beverage company and home to one of the
world’s most iconic brands – Coca-Cola, whose mission is to inspire moments of
refreshment, optimism and happiness. Several of the Company’s most recognized
brands – including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke,
Sprite and Fanta – will be the inspiration for a line of OPI limited edition
nail lacquers that will launch internationally in June 2014.
“We’re excited to partner with OPI, a preeminent nail polish
brand with global reach and influence among our core target teen audience,”
said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company.
“Coca-Cola has a long history of collaborations with beauty and lifestyle
brands to further connect with consumers and tastemakers in a way that is
meaningful and relevant for them.”
“As the global leader in the professional nail industry, OPI
is thrilled to partner with the world’s top beverage company, The Coca-Cola
Company,” remarks Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice
President. “These two iconic brands truly deliver happiness in a bottle – whether
it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly
polished with OPI nail lacquer.”
About The Coca-Cola
Company:
The Coca-Cola Company (NYSE: KO) is the
world's largest beverage company, refreshing consumers with more than 500
sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200 countries
enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling partners, we rank
among the world's top 10 private employers with more than 700,000 system
associates. For more information, visit
Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter
at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About OPI:
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI introduced color in 1989, rebranding the nail category. Today, OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application, as well as a trademarked, iconic bottle and ergonomic cap. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. With over 30 patents, OPI remains at the forefront of research and development in the nail care industry, setting new trends in both color and texture. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.
*Info sent by PR
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