Wednesday, December 17, 2014

OPI 50 Shades of Grey Collection

OPI to Release New Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey

OPI is launching their new Limited-Edition Nail Lacquers Inspired by Universal Pictures and Focus Features’ Movie Fifty Shades of Grey, the hotly anticipated film adaptation of the worldwide bestselling book by E L James

Available in January 2015, the collection includes five gray nail lacquers in varying shades and textures, along with one rich red hue, to represent passion.Fifty Shades of Grey arrives in theaters on Valentine’s Day weekend of 2015. This collection embodies the film’s passion and power in six beautiful shades.

The OPI collection includes the following shades:
My Silk Tie
This silky, gleaming silver has got me all tied up.

Romantically Involved
I’m in a deep relationship with this luscious crème red.

Dark Side of the Mood
This brooding, stormy charcoal is dangerously gorgeous.

Shine for Me
This shimmering silver with subtle blue sparkle really turns me on!
Cement the Deal
I’d sign anything to get my hands on this stony, cool gray.

Embrace the Gray
Let this chic, moody gray crème become one with you.

Each nail lacquer shade features OPI’s exclusive ProWide Brush for the ultimate in application. The collection will be available beginning January 2015 for a limited time only. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and
            OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan!

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon.  Since its release, the “Fifty Shades” trilogy has been translated into 52 languages worldwide and sold more than 100 million copies —making it one of the biggest and fastest-selling book series ever.

Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson. 

Joining Dornan and Johnson in the cast are Luke Grimes as Elliot, Christian’s brother; Victor Rasuk as José, Anastasia’s close friend; Eloise Mumford as Kate, Anastasia’s best friend and roommate; Marcia Gay Harden as Dr. Grace Trevelyan Grey, Christian’s mother; Rita Ora as Mia, Christian’s sister; Max Martini as Taylor, Christian’s bodyguard; Callum Keith Rennie as Ray, Anastasia’s stepfather; Jennifer Ehle as Carla, Anastasia’s mother; and Dylan Neal as Bob, Carla’s husband.

Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, author of the books.  The screenplay for the film is by Kelly Marcel.

*Info sent by PR
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