Deep in the Heart of Color
OPI Launches Texas Collection for Spring/Summer 2011
OPI comes “home” to the USA with timeless style in the Texas Collection for Spring/Summer 2011. These vivid shades are as iconic as images of an American summer – adding a fresh, effortlessly chic look for nails and toes.
“Texas provided the inspiration for this season, with bright colors and classic neutrals that draw from the American spirit,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Taking cues from the state’s naturally beautiful backdrop, the Texas Collection features warm tones from honey and tangerine to dazzling hues of violet and sky blue.”
This season, American classics come to life with sunny peach (Big Hair…Big Nails) and vivid honeysuckle (Too Hot Pink to Hold ‘Em). Lush berry (Houston We Have a Purple) and grassy green (Don’t Mess with OPI) add a splash of the USA’s most vibrant colors to the season’s must-have neutrals (San Tan-tonio).
“The Texas Collection complements trends from the runway, where white made an appearance as the new black,” explains Suzi. “Wearing these colors on fingers and toes will accessorize the season’s must-have pieces – from brightly colored botanical prints and filmy scarves to relaxed trousers and jackets and fuller, longer skirts – all done in shades of white, ivory, cream and taupe.”
Texas Collection accompanies spring and summer fashion favorites with the following shades:
San Tan-tonio
A “honey” of a ten-gallon tan!
Suzi Loves Cowboys
But she loves this campfire chocolate shade s’more!
It's Totally Fort Worth It
A shimmery lavender grey that’s so worthy of you.
Don't Mess with OPI
A lean, mean, kick-grass forest green.
Austin-tatious Turquoise
Cowgirls love this bodacious blue-green.
I Vant to Be A-Lone Star
You won’t want to share this starry Texas-sky blue.
Y'all Come Back Ya Hear?
This Texas tangerine will be waitin’ for ya!
Big Hair...Big Nails
A rosy pageant peach.
Guy Meets Gal-veston
An “engaging” coastal coral.
Too Hot Pink to Hold 'Em
A red-hot pink-red that deals a winning hand.
Do You Think I'm Tex-y?
A “berry” sexy bloom of Dallas dahlia.
Houston We Have a Purple
A galactic red-violet that’s ready to “rocket roll”!
OPI’s Texas Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Texas Collection by OPI will be available February 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.
I don't know about ya'll but he last 3 promo pics look the same...LOL...anyway I've got my sights set on "Big Hair, Big Nails"...which one do you think is the star of the collection?
* Images and Info. provided by PR
8 comments:
My little sister lives in the Dallas area. I think I'm going to have to get a few of these for her. She's a big Dallas/Texas fan.
@Kimberly- Great idea, I have a goodfriend who lives in Texas as well, a set of the minis or a couple bottles would be so cute to give her
OPI = YAAAAAWWWWNN
But I love you and your blog. :)
the brown, green and the blue/green are about all i want..thanks for the post i also want the serena williams green.and youre right the lat 3 looked alike. i guess IRL i may not be much difference either
I've seen swatches of the Don't mess with OPI one & I looove it!! I can't wait to get that one... I'll probably pick up the brown one along with it...
@Elizabeth- I know what you mean, I hope at least 3 of these have some sort of "hidden shimmer" or ANY shimmer at all, if they are all cremes there won't be much excitement, but I still love the names LOL:)
@aaminahs mom- You know I love my blues too! :)
@Annette- Ohhh, I'll have to go hunting on the net for swatches :)
I seen these at cosmoprof. They have them in a locked clear see through container and won't sell them until Feb 1st (I believe) They really aren't that special but seems like a lot of jellies which is a good thing because I am a fan of some jellies. A couple of them look very similar to one another. I would say as I remember about 2-3 of them are shimmer.
The only one that stands out for me is the turquoise. The rest I'll have to see swatched because the ads don't look very promising.c
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