OPI Launches Mini Lacquer Set for Halloween 2012: Preview

Colors to Die For!

Celebrate the lives of the dearly departed with OPI’s festive Dia de los Muertos-inspired shades, arriving just in time for Halloween, for a limited time only. The new So So Skullicious mini pack includes four mini lacquers in supernaturally bright and bold orange, pink, yellow and black hues.

The So So Skullicious set also includes 10 nail decals for instantaneous nail design, offering vibrant variations of the iconic Dia de los Muertos skull.

“Rather than simply be spooky this Halloween, OPI has created colors that are full of life,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director.  “So So Skullicious features vivid colors and fun nail decals that offer the perfect way to get festive for the holiday, whether you’re looking for a little way to show Halloween spirit, or planning to get decked out from head to nails and toes!”

So So Skullicious includes the following shades:

Hi, Pumpkin!
This jack-o-lantern orange is sweet on you.
A-Rose from the Dead
This hot pink is the life of the Halloween party.

 Mourning Glory

A black so shiny, it will lift your spirits.

Candlelight
Be all aglow in this flame yellow.

Each nail lacquer shade in this set contains no DBP, Toluene, or Formaldehyde. So So Skullicious will be available for a limited time beginning September 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each mini pack. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

  

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

*Info sent by OPI PR