NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

 NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S^® SPECIAL K^®

Three custom shades available with the purchase of eligible Special K products

·         @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s^® Special K^® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP and Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

About Kellogg Company:

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

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