OPI announces the
launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that
includes James Franco and Michelle Williams, this highly-anticipated film opens
in theaters on March 8, 2013.
“OPI is very excited to take this
fantastical journey with Disney,” explains Suzi
Weiss-Fischmann, OPI Executive VP and Artistic Director. “Inspired
by the magic of Oz The Great and Powerful,
this SoftShades collection captures
the whimsy seen in the film, from glittery shades packed with white, gold and
silvery iridescent confetti – Lights of
Emerald City, When Monkeys Fly! and Which
is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and
I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a
textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James
Franco’s character, the great Wizard of Oz, and is sure to make a bold
statement this spring.”
With a mix of
soft crème and warm glitter shades, the line is ideal for layering to create
rich, complex looks. In addition to the Liquid
Sand nail lacquer in What Wizardry is
This?, the promotion includes:
Lights of Emerald City
White confetti adds city girl flair and style to nails.
Don’t Burst My Bubble
Don’t wake me...I’m dreaming about puffy clouds of white.
When Monkeys Fly!
I’m simply bananas for this gold confetti.
Glints of Glinda
Only a good witch could turn beige from meek to chic.
Which is Witch?
Is this silver glitter with iridescent sparkle or the other way
around?
I Theodora You
This adorable, sheer pink is bewitching on you.
As with all OPI nail lacquers, the shades inspired
by Oz The Great and Powerful contain
no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in
application.
This limited
edition promotion will be available beginning March 2013 at Professional
Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons,
Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN)
suggested retail for each nail lacquer.
For more
information, please call 800-341-9999
or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the
world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to
both salons and their customers, along with a focus on industry safety and
innovation. Known for its exceptional formula, fashionable colors and iconic
names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI
nail lacquer is available in over 200 shades and contains no DBP, Toluene, or
Formaldehyde. Each lacquer features OPI’s
exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is
available in over 100 countries and retails a full line of professional items,
including nail treatments, finishing products, lotions, manicure/pedicure
products, files, tools, gels and acrylics.
ABOUT Oz The Great and Powerful
Disney’s fantastical adventure “Oz The Great and
Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s
beloved wizard character. When Oscar Diggs (James Franco), a small-time circus
magician with dubious ethics, is hurled away from dusty Kansas to the vibrant
Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the
taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora
(Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the
great wizard everyone’s been expecting. Reluctantly drawn into the epic
problems facing the Land of Oz and its inhabitants, Oscar must find out who is
good and who is evil before it is too late. Putting his magical arts to use
through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself
not only into the great wizard but into a better man as well.
“Oz The
Great and Powerful” is produced by Joe Roth, with screen story by Mitchell
Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant
Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive
producers. “Oz The Great and Powerful” opens in U.S.
theaters on March 8, 2013.
*Info sent by PR.
1 comment:
Oooh Which is Witch and When Monkeys Fly for sure. Like the Glinda Beige too!
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