On Pointe Lacquers for Spring!
OPI Partners with
New York City
OPI announces
the launch of six new additions to the SoftShades
collection, inspired by the New York City Ballet (NYCB), one of the world’s premiere
dance companies. New York City Ballet by OPI features five sheer shades lightly tinged in hues of beige, pink,
white, lilac and gray, as well as a silver sparkly lacquer. With various sized
glitter particles, this hue can be worn alone or layered over any of the other
colors for added shine and dimension.
“OPI is so
excited to work with the New York City Ballet,” said Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “NYCB is rich with artistic history and has a
renowned reputation that brings people from around the world to see NYCB
performances. The dancers, choreography and costumes provided a wealth of
inspiration for a range of soft, feminine hues. The beige, pink, and white
lacquers bring to mind classic ballet slippers, tutus and leotards, while the
sheer lilac and gray add muted color to ballet’s traditional pink.”
“One of our goals at NYCB is to make
ballet accessible to the widest possible public,” remarks Katherine E. Brown,
NYCB Executive Director. “We are thrilled to be partnering with OPI on this exciting new endeavor,
sharing the beauty and elegance of NYCB with a new audience.”
The six lacquers in New York City Ballet by OPI include:
Barre
My Soul
This sheer beige is gorgeous, and
that’s the “naked” truth.
You
Callin' Me a Lyre?
This ascending pink hits all the right notes.
This ascending pink hits all the right notes.
Don't
Touch My Tutu!
Hands off this wispy white -- it's all mine!
Hands off this wispy white -- it's all mine!
Care
to Danse?
This lilac is up-to-the-minuet in fashion.
This lilac is up-to-the-minuet in fashion.
My
Pointe Exactly
See? This gorgeous sheer gray has been right all along!
See? This gorgeous sheer gray has been right all along!
Pirouette
My Whistle
Drink up! This silver sparkle is just what you need.
Drink up! This silver sparkle is just what you need.
All SoftShades
nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™
Brush for the ultimate in application.
New York City Ballet by OPI will be available April 2012, at Professional
Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney,
Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested
retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT the New
York City
New York City Ballet is one of the foremost dance companies
in the world, with a roster of spectacular dancers and an unparalleled
repertory. Now under the artistic direction of Ballet Master in Chief Peter
Martins, the Company was founded in 1948 by the legendary choreographer George
Balanchine and arts patron Lincoln Kirstein, and quickly became world-renowned
for its athletic, contemporary style, which revolutionized the ballet world.
The Company has also been home to Jerome Robbins, who made more than 50 works
for NYCB, as well as to countless other choreographers, composers, dancers and
musicians. Widely acknowledged for its
enduring contributions to dance, NYCB is committed to promoting creative
excellence and nurturing a new generation of dancers and choreographers.
*Info provided by PR.
2 comments:
These are ALL beautiful. Usually I like a couple of OPI collections but these natural shades are so cute and girly. Thanks for posting!
I really want My Pointe Exactly! It's super unique in person!
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