Target-ed Color for Fall!
Nicole by OPI Launches Four New Shades, Exclusively for Target
Nicole by OPI adds four new shades to Something About Color, exclusively retailed at Target. From olive green and periwinkle to deep burgundy and classic red, these four hues are designed to transition manicures from summer to fall with on-trend colors.
“Nicole by OPI has taken the Something About Spring collection that launched in Target this past March and added new shades to take the line from Spring to Fall,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Target has become a hub for fashionable consumers, which is why the new colors feature some of the season’s hottest hues, like red [I Love You Cherry Much], which will appear this winter as an accent shade to add a bright pop of richly-pigmented color. The neutral trend will also continue, adding elements of taupe, khaki and olive green [Green Up Your Act!] to the current favorites of nude, tan and grey.”
Nicole by OPI additions to Something About Color include:
Green Up Your Act!
"This powerful olive-green has its eyes on you!". I am in love with this green. I love the murky quality to it,. and the cooler blue undertones really make it stand out :)
Sounds Grape to Me
"A shimmering burgundy that’s up for anything!" Okay OPI? This isn't "grape"? I'd call this one more raisin than grape. No matter how you slice it, this wine colored shimmer is perfect for fall...see it's wine...LOL! :)
It’s Not Me, It’s Blue
"Pretty periwinkle, you had me at 'shimmer.' " This isn't quite blue, and I certainly wouldn't call it periwinkle. I'd say it's is a "greyed out" blue shimmer with violet undertones....yeah I know what you are thinking, it's a dark periwinkle shimmer...LOL, It's an odd color to describe but one thing is for sure...it's a keeper!!!!
I Love You Cherry Much
"Hold onto this romantic red – it’s a keeper." I love this polish and so did everyone else who saw it on my hands. This is a true red shimmer, with pink undertones. This color was opaque in 2 coats, but I just had to add another coat to get a richer red shimmer, and I was right!!
All the polishes applied easily, and the formula was creamy and dried nicely.
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality, with products featuring the Perfect Stroke brush for streak-free, even coverage. The new Something About Color Nail Lacquers will be available August 2011 for $7.04 each at select Target locations nationwide and Target.com.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
*Info and color sent by OPI PR.