LOS ANGELES – August 26, 2011 – Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Thursday afternoon, August 25, to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion.
Williams, who is currently in New York training for the upcoming U.S. Open, co-hosted the small private event at Oceana restaurant. Along with Weiss-Fischmann, Williams formally shared with the press the new colors included in the Glam Slam! U.S. limited edition duo-pack. Glam Slam! U.S. features two high-shine shades: a shimmering red named Love is a Racket and a glittering bronze titled Pros & Bronze.
“It has been so wonderful to work with Serena. She has a fierce passion for nails and knows how to make a fashion statement both on and off the court,” said Weiss-Fischmann. “Serena helped us to create tones that exemplify her personality and style. Packed with shimmer and highly-pigmented, all eleven shades, including three Shatter hues, have been hugely successful.”
The Glam Slam! promotion kicked off January 2011, with the global premiere of OPI’s now-bestselling Black Shatter coat. New shades have been launched throughout the year in conjunction with Grand Slam tournament dates, beginning with Glam Slam! Australia and followed by France, England and now, the U.S. During a guest appearance on The Oprah Show in late 2010, Williams revealed her love for nails and unofficially announced her partnership with OPI, with each audience member receiving an OPI manicure to showcase on-screen.
Glam Slam! lacquers are currently available at professional salons nationwide.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
*Info provided by OPI PR.