"Azature is once again shaking up the fine-jewelry world with the launch of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is bringing a whole new meaning to the phrase “dripping in diamonds” by introducing this ultra-luxe product to the beauty market."
AZATURE Redefines
Luxury by Launching a Black Diamond Nail Polish
Most Expensive Nail Polish in the World
July 2012, New York City – To the one-percenters,
listen up because AZATURE is shaking up the fine-jewelry world with the launch
of AZATURE Nail Polish. Toted as the most expensive nail polish in the world, AZATURE
Nail Polish is the latest offering from the black diamond king. This celebrity and royalty designer is
bringing a whole new meaning to the phrase “dripping in diamonds” by
introducing this ultra-luxe product to the beauty market.
Retailing for $250,000, the exclusive AZATURE Nail
Polish contains 267 carats of black diamonds, assuring that the woman who wears
it really is the chicest of them all. Limited
to just one bottle, it also makes it a one-of-a-kind, limited edition item from
the world of AZATURE.
For those that can’t afford the $250,000 price tag,
Azature created polish that will contain a real black
diamond and retail for $25. Packaged in
a .5 oz / 15 mL diamond shaped bottle, the nail polish is offered in AZATURE
signature black and coats on with a glittery sheen that resembles the sparkle
of an AZATURE diamond.
“The
black diamond is the ultimate fine jewel. Its combination of beauty, mystery,
and sophistication makes it a timeless luxury. One day I thought, ‘why not
showcase this style on nails?’ So I developed a Black Diamond Nail Polish with
the same attention and quality as my jewelry, in order to preserve the elegance
of the black diamond. I am thrilled to offer this new twist on fine-jewelry!”
The lower-priced nail polish will be available to
consumers at Fred Segal beginning August 2012.
*Info sent by PR
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