Lacquer with Magnetic Appeal!
OPI celebrates the 50th
anniversary of James Bond with the release of three, new magnetic lacquers inspired
by the upcoming film Skyfall – the
first magnetized colors from OPI. The
three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its
own unique, specially-designed magnetizer to create striped, diamond or wavy patterns,
respectively.
“For
the first time OPI is launching
magnetized lacquers in honor of our exciting partnership with EON Productions,”
said Suzi Weiss-Fischmann, OPI Executive
VP and Artistic Director. “Nail design is here to stay, and these
limited-edition shades offer a fun, easy way to experiment with lacquer. There
are no limits when it comes to having unique, eye-catching nails.”
The three Skyfall
Magnetic Lacquer Packs include:
Is That
Silva?
Don’t
mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
Bond…James
Bond
Be spied
in this elegant gold shimmer.
A diamond pattern forms over this shade.
Morning,
Moneypenny
You
secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.
To use, prep nails like normal, followed by Base
Coat and one layer of the magnetic lacquer. Then, apply a second coat of
lacquer to the first nail; while still wet, position the finger onto the base
of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the
lacquer. Magnetize for about five seconds for the design to fully develop.
Continue this process until all nails are painted and magnetized. Apply Top
Coat once nails are dry.
As with all OPI
nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s
exclusive ProWide™ Brush for the ultimate
in application.
This limited edition promotion
will be available beginning
October 2012 at Professional Salons, including Beauty Brands, Beauty First,
Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $17.50 ($21.95 CAN) suggested retail for each
Nail Lacquer pack, including the magnet.
For more information, please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS
and become a Facebook
fan!
About OPI
As the world leader in
the professional nail care industry, OPI is committed to providing
high-quality products and services to both salons and their customers, along
with a focus on industry safety and innovation. Known for its exceptional
formula, fashionable colors and iconic names, OPI’s heavily-pigmented
lacquers are super rich, long-lasting and chip-resistant – offering an
affordable luxury to consumers. OPI nail lacquer is available in over
200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features
OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT EON PRODUCTIONS
EON Productions Limited and
Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.
Danjaq is the US based company that co-owns, with MGM, the copyright in
the existing James Bond films and controls the right to produce future James
Bond films as well as all worldwide merchandising. EON Productions,
an affiliate of Danjaq, is the UK based production company which makes the
James Bond films. The 007 franchise is the longest running in film
history with twenty-two films produced since 1962. Michael G Wilson and
Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995
and have produced some of the most successful Bond films ever including CASINO
ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film,
SKYFALL.
*Info. provided by PR
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